Planning of promotion strategies in the different digital platforms: SMM, email, website, blog, SEO, SEM.
We implement affiliate marketing by setting up the right partners between brands. Affiliate marketing is a type of marketing that will allow a brand to earn a commission by promoting other products or services. We thoroughly analyze and set the partnerships according to the services/products each brand offers, to assure a successful cooperation.
- Google Analytics/ eCommerce
Through the implementation of Google Analytics, we understand the customer’s behavior online, beginning with their taste, location, age, gender, how the came to find the website, what they like and dislike. Keeping track of our SEO strategy and SEM strategy will allow us to measure the success of our digital marketing campaigns. If we know the behavior of your visitors and we know where they move on your website, we can know if our online strategies are working correctly or we should modify them to be more successful. We also set up Google Analytics eCommerce tracking, so we’ll be able to correlate sales data with website usage data, like sessions, bounce rate, traffic, source, medium, landing pages, etc.
FOMO stands for “Fear Of Missing Out”, a psychological trigger humans can’t help responding to. We implement FOMO strategies into your website to trigger your audience to take an action. Some of the triggers we use are: show what people are buying at the moment, highlighting missed opportunities, show stock levels, and more, depending on your needs.
We use Google’s advertising system as part of our strategies, in which we bid on the keywords relevant to the brand (and to the budget) in order for their clickable ads to appear in Google’s search results.
Google My Business is essential for your business to appear in maps and in the local pack listings which are returned for local queries. We help you set up your Google Business profile.
Implementation of Search Engine Optimization (SEO) to improve the visibility of your website in the organic results of the different search engines.
We use email marketing campaigns as part of our marketing strategy. We gather data from the target we want to reach, and send massive personalized emails, according to the planned campaigns. Throughout our experience, we have learned the great advantages we can take from email marketing, like keeping in touch with the clients, sending newsletters with news or promotions, keeping the brand on their top of mind, generating engagement, and more. Also, we set up email sequences so you can stay in constant touch with your followers. Each subscriber of your website, newsletter or blog, we’ll be automatically signed up to a sequence of emails that will arrive at their inbox in a certain period of time, boosting up the engagement of the customers with the brand and building a long lasting relationship between you and your customer.
Our Social media marketing (SMM) services include creating and sharing content on social media networks in order to achieve the marketing and branding goals set for your brand. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
We make a SWOT analysis to help us to deal with complex strategic situations in a very simple and fast way. The salient point of a SWOT analysis is that it stimulates a focused discussion that normally does not take place without a tool to guide the analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. By understanding and analysis these factors, we’ll be able to make accurate decisions for your brand and the future strategies to implement.
We offer market research as part of the process to help your brand collecting valuable information to find out who is and where is the market for your brand’s product or service. The information gathered from market research helps us build the right marketing strategy and will help you make profitable business decisions.
Influencer marketing is a marketing strategy that consists of achieving collaborations between brands and those people with high visibility and prominence on the Internet, which are known as ‘influencers’. We carefully track and contact the right influencer for your brand, and set the negotiations according to the brand’s budget.
PPC Strategy Development, PPC keywords research, campaign set up and smart ad placement and PPC optimization.
We analyze and produce simple reports with the advances and results of our current campaign strategies. In a timely manner, we’ll offer you the reports with the results of the campaigns developing at the moment, and a detailed explanation of each metrics and numbers.
