06 Sep Your brand in the digital era: how to achieve success?
Dear entrepreneur, if you have a brand and you haven’t positioned it in the digital world, it’s okay. There is still time.
The Internet is part of everything and the truth is that most of your clients are behind the screen of a cell phone, tablet or laptop. Knowing this, the brand that is not very well placed on the internet will be dead sooner than later.
If your brand doesn’t have a strong presence in the digital world yet, don’t you worry. We’ll guide you on your first steps.
First of all, you need to analyze who is the consumer you want to reach. Understanding who is your final consumer, where is he, and what he does, will make it a lot easier for you to sharp your strategy to reach them.
According to this information, then you’ll decide in which social media you’ll need to be present. Remember there is not only Facebook and Instagram, but there are several social networks that might suit your brand or company better.
They are a good channel to publicize products or services that you are launching to the market, to communicate some promotion or discount to attract clients. They are also great to share with your followers some important event or event, even show the day to day of your company or your employees.
Keep in mind that users of social networks like Facebook, for example, seek above all “entertainment” and share content that they like.
On Twitter, they seek to know or “stay up to date” about what might happen to a person, a brand, a television program and express their opinions about it.
On Instagram, people seek to show their lifestyle and tastes more visually. Your communication and content cannot be so commercial, you have to address yourself more closely, humanize your brand. They will be more willing to receive your messages.
If you already decided where your brand is going to be, then dedicate yourself to create valuable content that will connect with your audience. The audience decides whether you are successful or not, so if you are a beginner, don’t let the numbers disappoint you. If you are creating great content and offering a great product/service, the numbers will speak for themselves, with time.
If you are not sure how to do things, hiring a team or marketing agency will always –always- be a good investment.
Knowledge is Power
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